Building the next big thing, how can startups capitalize on periods of high innovation to find the next billion-dollar idea?

The singularity of “once”

The New thing Vs the Next Big thing

Where is the party?

Start with the problem.

  • Did someone manage to sell something that solves the same problem?
  • Can I use some innovation to build a product or service that solves the same problem but 10 times better?
  • Zero-to-one, creating something new.
  • One-to-many, improving something existing.



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Adil Addiya

Adil Addiya


Using my over 10 years of experience with multiple startups and big companies to help people succeed.